Alternative [Le Blog]


ALTAMONT APPAREL



Disponible en boutique bientôt!

Voici un petit texte (en anglais, désolé) qui explique bien la direction de cette nouvelle compagnie:
"Altamont Apparel introduces a diversity of style and individualism that is true to the streets its co-creators and seasonal collaborators live, work and play in. Each collection encompasses skate culture¹s avant-garde spirit through a crisp mix of premium materials with surplus, vintage, and DIY looks. Focus on premium fabrics include a selection of hand picked, washed and worn-in pieces, broken and tumbled garments and top quality denim with clean details demonstrating an overall emphasis on fine fits, fabrics and finishes.

Named for the infamous 1969 music festival that turned a decade’s dreams into disillusionment, the Altamont name stands as a symbol for a turning point in youth culture and a persuasive reminder of the ever-present struggle between man¹s highest aspirations and darkest instincts."